01Who We Are

Maison Auréle is operated by:

For the purposes of the General Data Protection Regulation (“GDPR”), Maison Auréle is the controller of the personal information described in this Privacy Policy.

02Personal Information We Collect

Depending on how you interact with Maison Auréle, we may collect the following categories of personal information.

Information You Provide

• Your name, email address, telephone number, billing address and delivery address.
• Account information, including your login credentials and saved preferences.
• Order details, such as the products purchased, sizes, quantities, order value, payment status and order history.
• Information submitted when requesting a return, exchange or refund.
• Messages and attachments you send to our customer service team.
• Reviews, survey responses, competition entries and other content you choose to provide.
• Your marketing and cookie preferences.

Payment Information

Payments are processed by third-party payment providers. Depending on the payment method selected, these providers may collect card details, bank information, billing information and authentication data.

Maison Auréle does not generally receive or store your complete payment card number.

Information Collected Automatically

When you use our website, we and our service providers may automatically collect:

• IP address.
• Browser and device type.
• Device identifiers.
• Approximate location.
• Language and currency preferences.
• Pages and products viewed.
• Referring website or advertisement.
• Shopping-cart activity.
• Checkout activity.
• Dates, times and duration of visits.
• Cookie identifiers and similar technical information.
• Information concerning the performance and security of our website.

Information From Third Parties

We may receive personal information from:

• Shopify and other e-commerce service providers.
• Payment processors.
• Shipping and fulfilment partners.
• Analytics and advertising platforms.
• Social-media platforms when you interact with us or our advertisements.
• Fraud-prevention and security providers.
• Apps and integrations used to operate our store.

03How and Why We Use Your Information

We may use your personal information for the following purposes.

Processing Orders

We use your information to:

• Process payments.
• Confirm and fulfil orders.
• Arrange shipping and delivery.
• Provide order and delivery updates.
• Process returns, exchanges and refunds.
• Maintain records of transactions.

The legal basis for this processing is the performance of our contract with you.

Customer Service

We use your information to answer questions, investigate problems, handle complaints and provide support.

This processing is necessary to perform our contract with you or for our legitimate interest in providing effective customer service.

Accounts and Personalisation

We may use your information to manage your customer account, remember your preferences, display relevant content and improve your shopping experience.

This is based on the performance of our contract, your consent where required, or our legitimate interest in improving our services.

Marketing

With your permission, we may send you information about new collections, restocks, private sales, promotions and other Maison Auréle updates.

You can unsubscribe at any time by selecting the unsubscribe link in an email or by contacting us at contact@maisonaurele.co.

Withdrawing consent does not affect the lawfulness of processing performed before consent was withdrawn.

Analytics and Store Improvement

We may use aggregated and individual usage information to understand how visitors use our website, measure performance, improve navigation and develop our products and services.

We rely on your consent where required for analytics cookies. For limited essential analysis, we may rely on our legitimate interest in operating and improving our store.

Advertising

With your consent where required, we may use cookies and similar technologies to:

• Measure advertising performance.
• Understand whether an advertisement resulted in a visit or purchase.
• Create audiences for advertising campaigns.
• Display more relevant advertisements on other platforms.

You can change your choices through our cookie settings or your browser settings.

Security and Fraud Prevention

We process information to protect customers, detect suspicious activity, prevent fraud, secure accounts and defend our legal rights.

Automated tools may be used to flag potentially fraudulent orders. We do not intend to make decisions that produce legal or similarly significant effects based solely on automated processing, except where legally permitted.

This is based on our legitimate interest in operating a secure business and, where applicable, compliance with legal obligations.

Legal and Administrative Obligations

We may process and retain information to:

• Maintain tax and accounting records.
• Respond to lawful requests from authorities.
• Enforce our agreements and policies.
• Establish, exercise or defend legal claims.
• Comply with consumer-protection and other applicable laws.

The legal basis is compliance with a legal obligation or our legitimate interest in protecting our business.

04Cookies and Similar Technologies

Maison Auréle uses cookies, pixels, tags and similar technologies to operate the website, remember your preferences, understand website usage and support advertising.

Cookies may include:

• Essential cookies: Required for checkout, security, cart functionality and account access.
• Preference cookies: Remember choices such as language, region and currency.
• Analytics cookies: Help us understand how the website is used.
• Advertising cookies: Help measure campaigns and show relevant advertisements.

Non-essential cookies are only placed after consent where required by law. You can manage your choices through our cookie banner, cookie settings or browser controls.

Disabling certain cookies may affect parts of the website.

05How We Share Personal Information

We do not sell your personal information for money.

We may share personal information with trusted recipients when necessary to operate Maison Auréle, including:

• Shopify, which provides our e-commerce platform, hosting and checkout infrastructure.
• Payment providers, which process and authenticate payments.
• Shipping, warehouse and fulfilment partners, which prepare and deliver orders.
• Customer-service providers, which help us respond to requests.
• Email and communication providers, which deliver transactional and marketing communications.
• Analytics and advertising platforms, where permitted by your consent and applicable law.
• Fraud-prevention and security providers, which help protect transactions and accounts.
• Professional advisers, including accountants, insurers, auditors and legal advisers.
• Government bodies and authorities, where disclosure is legally required.

Service providers may only process information for the agreed purposes and are required to protect it appropriately.

If Maison Auréle is involved in a merger, acquisition, restructuring or sale of assets, relevant personal information may be transferred as part of that transaction, subject to applicable privacy laws.

06Shopify

Our store is hosted by Shopify. Shopify processes information about visitors and customers to provide its platform, checkout, security and other services.

Shopify may also process information in accordance with its own privacy policies and the privacy choices available through Shopify’s services. You can learn more through the Shopify Consumer Privacy Policy.

Where Shopify Network Intelligence or related enhanced services are enabled, information may be used to improve personalisation, store performance, fraud protection and advertising. Applicable consent and opt-out choices will be respected through our privacy controls.

07International Data Transfers

Some service providers may process personal information outside the European Economic Area, United Kingdom or Switzerland, including in the United States and other countries.

Where required, we use recognised safeguards such as:

• European Commission Standard Contractual Clauses.
• UK international data-transfer safeguards.
• Adequacy decisions.
• Other legally approved transfer mechanisms.

These safeguards are intended to ensure that transferred personal information receives an appropriate level of protection.

08How Long We Keep Your Information

We retain personal information only for as long as necessary for the purpose for which it was collected, including legal, accounting and security requirements.

Our general retention periods are:

• Order, payment and tax records: Generally seven years where Dutch tax-retention requirements apply.
• Customer accounts: For as long as the account remains active and normally up to two years after closure, except where longer retention is legally required.
• Customer-service communications: Normally up to two years after the matter is resolved.
• Return, refund and dispute records: For as long as necessary to handle the request and any related legal claims.
• Marketing information: Until you unsubscribe, withdraw consent or we determine that the information is no longer needed.
• Cookie and analytics information: According to the duration described in our cookie settings or by the applicable provider.
• Security and fraud records: For as long as reasonably necessary to protect our customers and business.

We may retain a minimal suppression record after you unsubscribe to ensure that we continue to respect your request.

09Your Privacy Rights

Depending on your location, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your information.
• Request restriction of processing.
• Object to processing based on legitimate interests.
• Object to direct marketing.
• Withdraw previously given consent.
• Receive certain information in a portable format.
• Lodge a complaint with a data-protection authority.
• Request information about parties with whom data has been shared.
• Opt out of certain targeted advertising or data-sharing activities.

These rights may be subject to legal limitations. For example, we may need to retain transaction information to comply with tax or accounting obligations.

To exercise your rights, email contact@maisonaurele.co. We may request information necessary to verify your identity before completing your request.

You will not be discriminated against for exercising your privacy rights.

10European Privacy Rights

If you are located in the European Economic Area, United Kingdom or Switzerland, you may complain to the data-protection authority in the country where you live or work.

If Maison Auréle is established in the Netherlands, the relevant supervisory authority is:

We encourage you to contact us first so we can try to resolve your concern.

11United States Privacy Choices

Residents of certain US states may have additional rights, including the right to access, correct or delete personal information and opt out of targeted advertising, profiling or the sale or sharing of personal information.

Maison Auréle does not sell personal information in exchange for money. However, some advertising activities involving cookies or tracking technologies may be legally considered “selling” or “sharing” under certain US state privacy laws.

Where applicable, you can opt out by:

• Rejecting advertising cookies through our cookie controls.
• Using a “Do Not Sell or Share My Personal Information” option where displayed.
• Enabling Global Privacy Control in a supported browser.
• Contacting contact@maisonaurele.co.

12Children’s Privacy

Our website and products are not directed at children under the age of 16, and we do not knowingly collect personal information from children under that age.

If you believe a child has provided personal information to us, contact us so we can investigate and delete it where appropriate.

13Data Security

We use reasonable technical and organisational safeguards designed to protect personal information, including:

• Encrypted website connections.
• Restricted access to personal information.
• Account authentication and access controls.
• Secure payment processing through specialist providers.
• Security and fraud-monitoring measures.
• Regular reviews of the providers and applications used by our store.

No internet transmission or storage system can be guaranteed to be completely secure. You should use a unique password and protect your account credentials.

14Third-Party Websites

Our website may contain links to social-media platforms, payment providers and other third-party websites.

We are not responsible for the privacy practices of websites or services that we do not control. Review the applicable third party’s privacy policy before providing personal information.

15Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, providers or legal obligations change.

The latest version will always be published on this page with the updated revision date. If a change materially affects how we use personal information, we will provide additional notice where required.

16Contact Us

For questions, complaints or requests concerning this Privacy Policy or your personal information, contact: